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Company News· 26 October 2026

Performance. Engineered. Introducing the New Leeson Brand

Performance. Engineered. Introducing the New Leeson Brand

Leeson Polyurethanes is introducing an updated brand identity, including a refreshed logo and the defining brand statement Performance. Engineered.

For four decades, Leeson Polyurethanes has worked alongside customers to engineer high-performance polyurethane adhesives, binders, and coatings. Founded by the Leeson family in 1986, the company has evolved from a specialist British chemical manufacturer into a trusted partner delivering engineered solutions across the UK, Europe, and international markets.

As our business continues to grow and customer requirements advance, we are introducing an updated brand identity that reflects both the company we are today and our shared ambitions for the future.

Rolling out from late October 2026, the updated brand introduces a refreshed Leeson logo, modern visual identity, and our defining brand statement: Performance. Engineered.

Engineering Around the Requirement

The new brand statement captures what Leeson has always prioritized: engineering polymer products directly around the operational and mechanical demands of each application.

Rather than expecting customers to adapt their processes to rigid, off-the-shelf catalog formulations, Leeson begins with the technical requirements of the job. That focus shapes four foundational brand pillars that guide how we work with specifiers, engineers, and contractors:

  • Bespoke Innovation: Technical discussions grounded directly in your application, substrates, and working conditions.
  • Proven Performance: Clear evidence, testing data, and field history to support confident product selection.
  • Quality & Compliance: Meticulous manufacturing precision, batch consistency, and adherence to strict regulatory standards.
  • Long-Term Partnership: An accessible, responsive technical team you can return to as project demands develop.

Together, these pillars define the standard of service and technical collaboration our customers experience across every sector we serve—including Industrial, Marine, Residential, Play and Transportation. To learn more, read About Leeson or explore our Market Sectors.

What Stays the Same

While our external identity is changing, the core strengths behind the Leeson name remain identical.

Our product formulations, manufacturing processes, and technical specifications are unchanged. The experienced chemists, technical support teams, and sales representatives who support your business remain in place, operating from our established UK technical and manufacturing center in Warwick.

Looking Ahead

A brand evolution is more than a new look; it is a clear statement of our commitment to supporting our customers’ technical and operational challenges in the years ahead.

As the new brand appears across our website, technical documentation, product packaging, and customer communications, our team remains ready to help you navigate your next specification, review a challenging substrate, or develop a tailored chemical system.

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